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PTSE 2026
CANADA'S LARGEST
SPORTS MANAGEMENT CONFERENCE
The PrimeTime Sports Management Conference & Trade Show presented by MLSE brings together the industry leaders shaping the future of sport. From league executives and emerging innovators, to sponsors and media leaders, our event is the premier gathering place for the business of sport, while also welcoming the next generation of industry professionals and students who attend as delegates to learn directly from the experts driving the industry forward.
the 19th annual
PRIMETIME SPORTS MANAGEMENT
CONFERENCE & TRADE SHOW
Presented by MLSE
Dates
November 12-14, 2026
location
the westin harbour castle hotel
Toronto, on
THE PTSE CONFERENCE EXPERIENCE
WHAT TO EXPECT
Three days of panels, workshops, and competitions that bring together innovators, industry leaders, and emerging voices from across the sports ecosystem. We create space for bold ideas, practical strategies, and the connections that move the industry forward.
KICK OFF PTSE 2026
Welcome reception
Connect with speakers, sponsors, exhibitors, media, and delegates before the conference officially begins. Enjoy refreshments while engaging in a Hot Stove Discussion featuring select industry leaders, and take advantage of an evening dedicated to networking, relationship building, and industry conversation.
November 12, 2026
THE BUSINESS OF SPORT
conference
Join industry leaders, executives, broadcasters, marketers, and innovators for three days of insightful discussions, networking opportunities, and business-focused programming. Hear from influential voices across the sports ecosystem, gain valuable industry insights, and build connections that extend far beyond the conference.
November 12-14, 2026
INDUSTRY SHOWCASE
trade show
Running throughout PTSE 2026, the Trade Show brings together leading brands, organizations, teams, leagues, and service providers from across the sports industry. Explore innovative products and services, discover new business opportunities, and connect with the partners helping shape the future of sport.
November 12-14, 2026
EMERGING INDUSTRY TALENT
Business case competition
The PrimeTime Business Case Competition brings together emerging talent from leading post-secondary institutions to tackle real-world challenges facing the sports industry. Teams present innovative solutions, receive valuable feedback from industry judges, and showcase their skills while networking with sport business professionals.
November 12, 2026
ORGANIZERS
MEET YOUR HOSTS
BRIAN BURKE
CO-FOUNDER & CO-CHAIR
Former NHL General Manager and President with more than three decades of leadership at the highest levels of professional hockey. A respected voice in the business of sport.
shannon hosford
CO-CHAIR
Marketing and advertising executive who leads brand strategy and fan engagement for MLSE. Recognized for her leadership and impact within Canada’s sports and entertainment industry.
Trevor whiffen
CO-FOUNDER & CO-CHAIR
Sports lawyer and strategic business leader with over three decades of experience building and operating conferences that drive meaningful connections across the sports industry.
AGENDA PREVIEW
Day 1
Business case competition & Welcome reception
Kick-off the conference with the Business Case Competition, followed by our signature Welcome Reception.
day 2
industry panels
& keynotes
A full day of deep dives into media rights, sponsorships, ticketing strategies, the evolving fan experience and more.
day 3
industry panels& keynotes
A full day of deep dives into the team side of the sports industry, focusing on analytics, player evaluation, league operations and more.
NETWORK
WHO ATTENDS PTSE
Join a community of professionals from across the global sports ecosystem.
C-Suite Executives
Presidents, CEOs, and senior leaders from sports organizations and corporations
sports managers
Agents, managers, and representatives working with athletes and teams
marketing professionals
Agents, managers, and representatives working with athletes and teams
entrepreneurs
Founders and business leaders building the next generation of sports ventures
media executives
Executives from sports media, broadcasting, and digital platforms
investors & advisors
Investment professionals and consultants in the sports industry
emerging talent
Young professionals and rising stars in sport business
corporate partners
Representatives from sponsoring organizations and corporate partners
WHAT PEOPLE SAY
"I thought this year’s panels were excellent, thanks in large part to the strength of the panelists, who were well-informed and well spoken.”
Gord Miller
Sportscaster, The Sports Network (TSN)
"I was blown away by the number and the quality of speakers you had participating. It certainly was a knowledgeable and inspiring few days and I will remember it for a long time."
Natalie Wakabayashi
VP & Chief Operating Officer, Elite Performance & Injury Centre (EPIC)
THE VENUE
THE WESTIN HARBOUR CASTLE HOTEL
Located on the vibrant waterfront of Lake Ontario, our host venue provides the perfect backdrop for high-level industry discussions and networking, just steps away from Toronto's sports and entertainment district.
CONFERENCE ACCOMMODATIONS
PTSE attendees are eligible for exclusive discounted room rates at the Westin Harbour Castle Hotel.
✓ Group Code: AMC
✓ Book Online or Call 1-888-627-8559
✓ Discounted rates available until October 26, 2026
✓ Located on-site at the conference venue
