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MANAGING & MARKETING
THE BUSINESS OF SPORT
PrimeTime Sports & Entertainment brings together the leaders shaping the business of sport. From league executives and team owners to sponsors, media leaders, and emerging innovators, there is something for everyone.
Through our conference, advisory work, and partnerships, we help the industry connect, collaborate, and move the business of sport forward.
ABOUT
OUR STORY
PrimeTime Sports & Entertainment was founded in 2008 to create a space where the leaders shaping the business of sport could come together to share ideas, build relationships, and explore the future of the industry.
What began as a conference has evolved into a platform for industry conversations, partnerships, and strategic advisory across the sports ecosystem.
Today, PrimeTime Sports & Entertainment brings together decision-makers from across leagues, teams, media organizations, sponsors, and emerging ventures, serving as a hub for the conversations that move the business of sport forward.
Through conferences, executive forums, advisory services, and industry-leading content, PrimeTime creates opportunities for connection, collaboration, and innovation. By bringing together diverse perspectives from across the sports landscape, the organization helps industry leaders navigate change, uncover new opportunities, and drive meaningful growth.
As the business of sport continues to evolve, PrimeTime remains committed to fostering the relationships and insights that shape its future.
15+ YEARS
of industry leadership
500+ annual delegates
from across the sports industry
70+ annual speakers
industry leaders & innovators
networking
events & opportunities
OUR FOUNDERS
Former NHL General Manager and President with more than three decades at the highest levels of professional hockey, Brian Burke has been a prominent voice in the business of sport throughout his career. Known for his candour and deep knowledge of the game, Burke has long been respected for bringing thoughtful, unfiltered perspective to industry conversations.
Brian Burke
CO-FOUNDER & CO-CHAIR
A sports lawyer and strategic business leader, Trevor Whiffen helped build the foundation that allows PrimeTime to operate as more than a conference. Through over three decades of industry relationships and careful organizational leadership, he has shaped PrimeTime into a platform for meaningful conversations and connections across the Canadian sports landscape.
Trevor Whiffen
CO-FOUNDER & CO-CHAIR
OUR ROLE
A PLATFORM FOR THE BUSINESS OF SPORT
Through its conference, advisory work, and industry partnerships, PrimeTime provides a unique vantage point on the forces shaping the sports ecosystem.
By bringing together decision-makers from across the industry, PrimeTime creates opportunities for collaboration, new ideas, and meaningful connections that extend far beyond the conference stage.
what we do
PTSE CONFERENCE & TRADESHOW
Canada's largest sports management conference.
Every November in Toronto, PTSE brings the sports industry together for three days of learning, dialogue, and connection. League executives, media leaders, brand and sponsorship directors, and emerging professionals come together to exchange ideas, build relationships, and explore the future of the business of sport.
STRATEGIC ADVISORY
Supporting organizations across the sports ecosystem.
Beyond the conference, PrimeTime works with organizations across the sports ecosystem to support partnerships, industry initiatives, and strategic opportunities. Drawing on its network and deep understanding of the sports landscape, PrimeTime helps organizations navigate the relationships and ideas that move the industry forward.
