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EVENT AGENDA
The 2024 conference program featured panels, workshops, and keynote interviews with leading executives, exploring business strategy, fan engagement, media and marketing, innovation, and the evolving global sports landscape. Download the full agenda for topics, speakers, and session details.
The 17th Annual PrimeTime Sports Management Conference & Trade Show Presented by MLSE
PAST SPEAKERS
Discover leaders who have taken the PTSE stage.
Matt Afinec
President & Chief Operating Officer, Business Operations Hamilton Sports Group
Jeff Atkinson
President
Ontario Honda Dealers Indy Toronto
Anthony Attard
Vice President, Sales
Rogers Sports & Media (Sportsnet)
Michael Bartlett
President & Chief Executive Officer
Basketball Canada
Whitney Bell
Chief Marketing Officer
WNBA Toronto
Gary Bettman
Commissioner
National Hockey League
Kevin Blue
General Secretary & Chief Executive Officer
Canada Soccer
Brad Bogardis
Director, Business Development
Optimal Ticketing
Justin Bourne
National Hockey League Analyst
Sportsnet
RJ Broadhead
The Voice of the Hamilton Tiger-Cats
Ticats Audio Network
Heidi Browning
Chief Marketing Officer
National Hockey League
Tom Burdakin
Vice President, Marketing, Canada
FanDuel
Brian Burke
Executive Director,
Professional Women’s Hockey League Players Association
Chris Burkett
Vice President, League Operations & Compliance
Professional Women’s Hockey League
Caroline Cameron
Broadcaster
Sportsnet
Daniel Caulfield
Head, Business Development & Partnerships
Woodbine Entertainment
Rob Corte
Vice President, Sportsnet & NHL Production
Sportsnet
Sam Cosentino
Broadcaster
Sportsnet
Ashley Curran
Associate Vice President, Community Impact &
Sport Partnerships
Canadian Tire Corporation
Deidra Dionne
Vice President
DAZN Canada
Mark Ditmars
Vice President, Corporate Partnerships
Toronto Blue Jays
Lisa Ferkul
Chief Revenue Officer
WNBA Toronto
Julian Franklin
Vice President, Partnership Development & Strategy
MLSE
Elliotte Friedman
Broadcaster & Host, 32 Thoughts
Sportsnet
John Gerba
Deputy General Counsel
National Hockey League Players’ Association
Ian Greengross
NFL Player Agent & President
Greengross Athletic Management Enterprises
Jayna Hefford
Senior Vice President, Hockey Operations
Professional Women’s Hockey League
Katherine Henderson
President & Chief Executive Officer
Hockey Canada
Jason Hernandez
General Manager
Toronto FC
Shannon Hosford
Chief Marketing Officer,
MLSE
Scott Howson
President, American Hockey League and
Former General Manager, Columbus Blue Jackets
Meghan Hunter
Assistant General Manager
Chicago Blackhawks
Angela James
Hockey Hall of Fame Inductee
and IIHF World Champion for Team Canada
Glen Johnson
Executive Vice President
Canadian Premier League
Rob Knesaurek
Senior Vice President, Youth Development & Industry Growth
National Hockey League
Nelson Lanza
Director and Head, International Sponsorship Marketing
Scotiabank
Dr. Lynn Lashbrook
NFL-Certified Player Agent and President
Sports Management Worldwide
Eddie Lee
Director, Growth Marketing & Content
Tennis Canada
Nate Liberman
Vice President, Sports
Tixr
Hon. Neil Lumsden
Minister of Sport
Legislative Assembly of Ontario
Dan MacKenzie
President
Canadian Hockey League
Diana Matheson
Founder, Northern Super League and
Co-Founder & Chief Executive Officer, Project 8
Ryan McCallum
President
Canadian Sport Marketing
Tom McDonald
Senior Vice President, Ticket Sales & Service
MLSE
Martin McQuaig
Director, Licensing
National Hockey League Players’ Association
Scott Mitchell
Governor
Canadian Football League Board of Governors
Mike Morreale
Commissioner & Chief Executive Officer
Canadian Elite Basketball League
DAN NEAR
Commissioner
Western Hockey League
Matt O’Brien
Vice President, Ticketing & Team Business Operations
Professional Women’s Hockey League
Suzanne Paulins
Acting Chief Executive Officer
Swimming Canada
Keith Pelley
President & Chief Executive Officer
MLSE
Dasha Peregoudova
Partner
Aird & Berlis LLP
Tyler Puley
Director, Marketing Communications & Brand Experience
OLG
Carol Purcer
President
Rowing Canada
Bobby Sahni
Co-Founder & Partner
Ethnicity Matters
Mike Samardzic
Partner
XMC
Daryl Seidman
Director, Licensing & Retail Operations
Canadian Premier League
Michelle Seniuk
Vice President, Fan Experience & Concessions
Toronto Blue Jays
Mark Silver
Chief Executive Officer & Co-Founder
Parleh Media Group
Christine Simpson
Sports Broadcaster & Television Host
Dr. Dana Sinclair
Partner & Sports Psychologist
Human Performance International
Karson Stinson
Director, Service and Activation
DASH
Amir Torabi
Director, Legal Affairs & Legal Counsel
Toronto Blue Jays
Brad Treliving
General Manager
Toronto Maple Leafs
Michael Villani
National Director, Sales,
Carlsberg
Kurt Weaver
Chief Operating Officer
You Can Play
Patrice Whiffen
Sideline Reporter & Floor Director
Hamilton Tiger-Cats
Trevor Whiffen
Partner, Dickinson Wright LLP
and Governor, London Knights Hockey Club
Angela White
Senior Director, Equity, Diversity & Inclusion
MLSE
Chris Wilson
Executive Director, CBC Sports
and General Manager, Olympics, CBC/Radio-Canada
Michael Zitney
Director, Brand & Content
Entain Group
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