The inaugural 2008 conference program featured panels and keynote interviews with leading executives, exploring business strategy, fan engagement, media and marketing, innovation, and the evolving global sports landscape.

Co-founded and co-chaired by Brian Burke and Trevor Whiffen, the first-ever PrimeTime Sports Management Conference & Trade Show was created to bring together professionals from across the sports industry for open discussion, relationship-building, and insight into the rapidly changing business of sport.
 

The success of the inaugural event established a foundation for future growth and helped shape a conference that would continue to bring together leaders from professional leagues, teams, media organizations, brands, agencies, and emerging sectors across the sports industry.