Daryl Seidman | PrimeTime Sports and Entertainment

Director of Licensing and Retail Operations, Canadian Premier League

Daryl Seidman is the Director of Licensing and Retail Operations at the Canadian Premier League (CPL), bringing over 18 years of experience in the sports industry. Known for his success in negotiating licensing agreements and forging strategic partnerships, Daryl has built a career spanning licensing, retail, marketing, athlete relations, sponsorship, and league operations. Prior to joining the CPL, he served as a Consultant with DS Sports Consulting and FIFA, and held the role of Senior Manager of Consumer Products at the NFL.