Leading Edge Strategies for Managing and Marketing the Business of Sport
The 15th Annual PrimeTime Sports Management Conference and Trade Show
November 10-12, 2022 Westin Harbour Castle Hotel Toronto, Canada
Vice Chairman of the Board & CEO – IRG Sports & Entertainment President and CEO – Phoenicia Sport & Entertainment Senior Advisor to the Board and Management & Interim Global Commercial Partnerships Director – MP & Silva
Chris Lencheski is the Vice Chairman of the Board and CEO of IRG Sports & Entertainment, a role he acquired in 2015, along with becoming the Senior Advisor to the Board and Management at MP & Silva. With his extensive knowledge and experience in the sports and entertainment industry, he has also become an Adjunct Professor at Columbia University. In 2017, he became the Interim Global Commercial Partnerships Director at MP & Silva. Lencheski founded Phoenicia Sport & Entertainment in 2008 alongside a small group of former employees from SKI & Company.
Prior to his work with Phoenicia Sport & Entertainment, Lencheski served as the President at Front Row Marketing Services from 2011-2014. He is a 20-year veteran of sports and entertainment marketing. He was also the Founder, CEO and President of award-winning sports marketing agency, SKI & Company. Lencheski has extensive experience with Sport/Entertainment Licensing, NASCAR, the NFL, MLB, the Olympics, Formula 1, IZOD INDYCAR Racing League and the American Le Mans Series.