Leading Edge Strategies for Managing and Marketing the Business of Sport
The 16th Annual PrimeTime Sports Management Conference and Trade Show
November 12-14, 2023 Westin Harbour Castle Hotel Toronto, Canada
Chief Operating Officer and Executive Vice President Business Development- Pegula Sports & Entertainment
In February 2017, Bruce Popko became the CEO of Pegula Sports and Entertainment. In conjunction of being CEO, he is also the Executive Vice President of Business Development. Popko has been with Pegula Sports and Entertainment since 2009. During his time with the company, Popko has served as Senior Vice President of Business Development from 2009 to 2014. In this position, he managed business development functions for franchises such as the Buffalo Bills (NFL), Buffalo Sabres (NHL), Buffalo Bandits (NLL) and the Rochester Americans (AHL). He was also the Chief Revenue Officer from April 2014 to January 2015. Popko has also acted as the Senior Vice President of IMG Golf while overseeing major golf events. Prior to this role, he has also worked for the Cleveland Browns, the San Francisco 49ers and the New York Jets of the NFL.