Bill Cooper

CEO – Canada Sevens

Cooper is a team captain extraordinaire who guides the day-to-day operations of the company and upholds the organization’s culture and values. Cooper works with TTG’s exceptional sponsorship property teams in both Vancouver and Toronto, and is a regular participant in project ideation and discovery sessions; a hallmark of TTG’s innovative approach.

In addition to his leadership role, Cooper is also a hands-on account team member, working directly with a number of clients and bringing his considerable experience and expertise to the table.

He has led teams in tailoring sponsorship strategies and leveraging the commercial rights for top-tier organizations including Whistler Blackcomb, Rugby Canada, Canada Basketball, Freestyle Canada and the Canadian Olympic Committee to name a few.

Prior to joining TTG, Cooper was the Director of Commercial Rights Management for the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games. Years prior to this included roles with companies like Bell, Cossette, ESPN, STAR Sports, the X Games and more across a variety of markets including Canada, Taiwan, Hong Kong and Singapore. He is a father of four (all highly active in community sport), a skier, a boarder, a very sustainable fisherman (read: his sponsorship success outstrips his fishing success by nearly 100%), and an avid watcher of the waters off Saltspring Island.