The 12th Annual PrimeTime Sports Management Conference and Trade Show
Chief Marketing Officer, NHL
As EVP, Chief Marketing Officer Heidi Browning leads the National Hockey League’s growth marketing strategy with a focus on digital, innovation, social media and corporate social responsibility. With more than 25 years of marketing experience, including success with major brands in Silicon Valley, Browning brings a valuable mix of client, agency and media owner perspective to the NHL. Browning is known as a passionate pioneer in digital, mobile and social marketing and as an executive who advances new ideas and innovation within the industry. Inspired by the intersection of media, technology and culture, she studies generational trends in attention and brand engagement. Browning’s experience marketing to Millennial and Gen Z audiences is essential for engaging young sports fans and will help guide her leadership of the NHL’s new fan database/analytics initiative.
Prior to joining the NHL in 2016, Browning served as SVP, Strategic Solutions, at Pandora, overseeing the development of marketing experiences creating value for fans, bands and brands. Leveraging Pandora’s passionate fan base, first party data, and personalization, Browning’s team launched live music and content experiences pairing Fortune 500 clients with emerging and iconic artists.
As Senior Vice President of Client Solutions for Fox Interactive Media/MySpace, Browning evangelized the value of social media in the marketing mix and positioned brand communities as a new way to build audience, create engagement and establish a two-way dialogue between consumers and brands. She led the first in-depth consumer segmentation and ROI study for social media – Never Ending Friending, A Journey Into Social Networking, which quantified the impact of The Momentum Effect.
Browning is a sought-after featured speaker at industry conferences, including TEDx Women, Mobile Marketing Association CMO Summit, Ad Tech, Adweek and the Youth Marketing Summit. She was recognized as one of the Most Powerful Women in Music by Billboard and most recently as one of Adweek’s Most Powerful Women in Sports.
She earned a B.A. in International Relations from the University of Colorado, Boulder and resides in San Francisco and New York.