Leading Edge Strategies for Managing and Marketing the Business of Sport
The 16th Annual PrimeTime Sports Management Conference and Trade Show
November 12-14, 2023 Westin Harbour Castle Hotel Toronto, Canada
Vice President, Programming & Marketing – The Sports Network
As Vice President of Programming & Marketing at The Sports Network (TSN), Shawn Redmond is responsible for all aspects of programming strategy, content acquisition, marketing, and promotion for the network. He also leads the company’s integrated marketing strategy across five platforms: television, radio, online, mobile, and social media. Under Redmond’s leadership, TSN continues to be the most-watched specialty channel of any genre in the country. In 2012, Redmond was named to the “5 to Watch” list – Canada’s Sports Business Awards.