Leading Edge Strategies for Managing and Marketing the Business of Sport
The 15th Annual PrimeTime Sports Management Conference and Trade Show
November 10-12, 2022 Westin Harbour Castle Hotel Toronto, Canada
Vice President, Chief Marketing Officer – Maple Leaf Sports and Entertainment
After graduating from Western University, Shannon Hosford began her ongoing 21 year career with MLSE. Shannon has worked her way up the corporate ladder eventually landing a role as Senior Vice President of Marketing and Fan Experience and Chief Marketing Officer, her current position with the company. At MLSE, Shannon works with the company’s sports teams and organizations which include the Toronto Maple Leafs, the Toronto Raptors, Toronto FC, the Toronto Argonauts, along with MLSE LiVE and the MLSE Foundation where she oversees all brand functions. A few of Shannon’s major career accomplishments include the Toronto Raptors’ We The North campaign as well as Toronto FC’s Bloody Big Deal marketing campaign. Shannon also was a part in the cultivation of the Leafs Legends Row and the 2016 NBA All-Star Weekend that took place at the Raptor’s home court, the Air Canada Centre (now named Scotiabank Arena).