Leading Edge Strategies for Managing and Marketing the Business of Sport
The 16th Annual PrimeTime Sports Management Conference and Trade Show
November 12-14, 2023 Westin Harbour Castle Hotel Toronto, Canada
Chief Marketing & Communications Officer – FIFA Women’s World Cup Canada 2015
Sandra Gage acted as the Chief Marketing & Communications Officer of the FIFA Women’s World Cup Canada 2015. In this role, she was part of the senior management team with overall responsibility for the largest women’s sporting event in the world. Since the event took place, Gage has continued in an advisory capacity for her seconded role as the Director of Business Development for the Canadian Soccer Association. Previously, Gage held similar positions with the Coaching Association of Canada as the Director of Marketing and Communications and with the Esteem Team Association as the Executive Director of Partnership Development.