Leading Edge Strategies for Managing and Marketing the Business of Sport
The 16th Annual PrimeTime Sports Management Conference and Trade Show
November 12-14, 2023 Westin Harbour Castle Hotel Toronto, Canada
Manager, Game Operations, Kitchener Rangers, Toronto Maple Leafs & Hamilton Tiger Cats
Patrice Whiffen is the Founder of Patrice Whiffen Marketing + Events, a boutique marketing, events and multimedia firm based in Toronto, specializing in sports and entertainment. With thirteen years of experience working with brands such as The Toronto Maple Leafs, Big Machine Label Group, The Kitchener Rangers Hockey Club, PrimeTime Sports & Entertainment, The Hamilton Tiger-Cats, Warner Music Canada, Boots and Hearts Music Festival, The CFL Alumni Association, The Country Music Association of Ontario and many more, Patrice has established herself as a young leader in social media marketing, event management and multimedia. Patrice is a Director for Don Cherry’s Pet Rescue Foundation, sits on the Young Professionals Board for You Can Play, and works as a Part Time Professor in Fanshawe College’s Sport and Event Marketing program.