Leading Edge Strategies for Managing and Marketing the Business of Sport
The 18th Annual PrimeTime Sports Management Conference and Trade Show Presented by MLSE
November 2-4, 2025 Westin Harbour Castle Hotel Toronto, Canada
2024-11-10
Mike Samardzic
Partner at XMC
Mike Samardzic has been a partner at sponsorship and experiential marketing agency, XMC, for nearly 5 years. He’s a specialist in various industry sectors, such as sports, technology, entertainment, beverages, and retail, among others. Mike has delivered numerous outstanding events and sponsorships throughout North America and co-founded the Francisco Bursary, supporting black and indigenous students at the University of Toronto.