The 18th Annual PrimeTime Sports Management Conference and Trade Show Presented by MLSE
November 2-4, 2025
Westin Harbour Castle Hotel
Toronto, Canada
Director of Brand and Content, Entain Group
Michael Zitney is the Director of Brand and Content at Entain Group. An award-winning and internationally recognized Creative Director, Michael brings over 20 years of experience in campaign creation, promo production, and brand management, with a strong track record of building brands from the ground up. Prior to joining Entain, he held senior roles at Rogers Sports & Media as Senior Manager of Branded Content and at Sportsnet as Creative Director and Manager of Branded & Original Content.