Leading Edge Strategies for Managing and Marketing the Business of Sport
The 18th Annual PrimeTime Sports Management Conference and Trade Show Presented by MLSE
November 2-4, 2025 Westin Harbour Castle Hotel Toronto, Canada
2024-11-10
Martin McQuaig
Director of Licensing, National Hockey League Players’ Association
Martin McQuaig was promoted to Director of Licensing at the National Hockey League Players’ Association earlier this year. In this role, he oversees the licensed consumer products portfolio across all categories and plays a key role in evaluating new licensing opportunities. Martin also leads the NHLPA’s efforts to deepen strategic collaborations with its legacy partners and drive large-scale initiatives across the licensing landscape.