Leading Edge Strategies for Managing and Marketing the Business of Sport
The 16th Annual PrimeTime Sports Management Conference and Trade Show
November 12-14, 2023 Westin Harbour Castle Hotel Toronto, Canada
Director of Hockey Partnership – Scotiabank
Lisa Ferkul is an avid sports fan who began her career working in an internship role with the CFL’s Toronto Argonauts in their Marketing and Events department. Just a year later in 2007, Lisa became Coordinator of Corporate Partnerships for the football club as well as the Coordinator of Operations for the 2007 Grey Cup. Soon after, Lisa began working for Scotiabank where she is currently employed and has been for the past ten years, currently in the role of Director of Hockey Sponsorship.