Leading Edge Strategies for Managing and Marketing the Business of Sport
The 16th Annual PrimeTime Sports Management Conference and Trade Show
November 12-14, 2023 Westin Harbour Castle Hotel Toronto, Canada
Vice President, Integrated Marketing – National Hockey League
Laurie Kepron has served as the Vice President of Integrated Marketing for the National Hockey League since 1996. In this role, Kepron has been responsible for developing the NHL’s Canadian and North American marketing strategy, along with expanding the league’s global fan base. Kepron graduated from the Asper School of Business at the University of Manitoba.