Leading Edge Strategies for Managing and Marketing the Business of Sport
The 16th Annual PrimeTime Sports Management Conference and Trade Show
November 12-14, 2023 Westin Harbour Castle Hotel Toronto, Canada
CEO, Golf Canada
Laurence Applebaum’s career in sports spans over 20 years, during which time he has worked in Europe, Canada, and the United States. Prior to being appointed as CEO of Golf Canada in 2017, Applebaum served for five years as the Executive Vice President of the Women’s Tennis Association (WTA) in St. Petersburg, Florida, where he oversaw a variety of strategic and operation initiatives. Applebaum was responsible for the day-to-day operations of the women’s global professional tennis circuit, which included tournament operations, on-site competition, player relations and development, sports science and medicine, broadcast operations and new business development.
Married with two children, the Toronto native and graduate of the Ivey School of Business at Western University is proud to have returned home to lead the national sport federation and governing body for golf in Canada.