Leading Edge Strategies for Managing and Marketing the Business of Sport
The 15th Annual PrimeTime Sports Management Conference and Trade Show
November 10-12, 2022 Westin Harbour Castle Hotel Toronto, Canada
Manager, Digital Content and Social Media – MLSE
Jon Sinden acted as the Director of Integrating Marketing for Maple Leaf Sports & Entertainment (MLSE) until 2014. He worked closely with the Toronto Maple Leafs (NHL), Toronto Raptors (NBA), Toronto FC (MLS) and the Toronto Marlies (AHL). He focused on the connection between fans and MLSE’s four franchise brands. From 2002 to 2008, Sinden also worked as the Marketing Director for the Toronto based radio station 102.1 The Edge. During that span, the radio station received the highest ever ratings in its 27-year history. Sinden is also a three-time recipient of the Gold Ribbon which is the highest achievement awarded to a member of the radio business by the Canadian Association of Broadcasters.