Leading Edge Strategies for Managing and Marketing the Business of Sport
The 15th Annual PrimeTime Sports Management Conference and Trade Show
November 10-12, 2022 Westin Harbour Castle Hotel Toronto, Canada
Marketing, Promotions & Outreach, University of Toronto Varsity Blues
Formerly Jillian was the Vice President of Development and Operations for You Can Play. Svensson’s role includes strategizing the partnerships and activations for league partnerships such as the NHL, AHL, CFL, NFL, MLS and the Canadian Olympic Community. Before her time with You Can Play, Svensson also worked for MLSE as the Manager of Community Giving, where she managed a $4 million fundraising portfolio for the MLSE Foundation. Some of her notable accomplishments for MLSE include securing the largest personal gift in the history of the MLSE Foundation and the signature fundraising event, Players’ Gala, integrating 90 professional athletes and 1,000 guests across two venues. Currently, Jillian works at the University of Toronto – Varsity Blues Marketing, Promotions & Outreach where she works with University clubs, divisions and faculties to increase campus and community outreach.