Leading Edge Strategies for Managing and Marketing the Business of Sport
The 15th Annual PrimeTime Sports Management Conference and Trade Show
November 10-12, 2022 Westin Harbour Castle Hotel Toronto, Canada
Chief Marketing Officer – Canadian Olympic Committee
Derek Kent is the Chief Marketing Officer of the Canadian Olympic Committee. He is responsible for the COC’s social media and digital marketing programs, grassroots community programs, and national advertising campaigns. Kent has won awards for the following ad campaigns: #GiveYourEverything (London Olympics 2012), #WeAreWinter (Sochi Olympics 2014), and #NowOrNever (Toronto Pan Am Games 2015). In addition, he spearheads the development of innovative corporate sponsorship programs for the COC’s corporate partners. Prior to joining the COC, Kent worked at Nike, Inc., most recently as their US Media Relations Director.