Leading Edge Strategies for Managing and Marketing the Business of Sport
The 18th Annual PrimeTime Sports Management Conference and Trade Show Presented by MLSE
November 2-4, 2025 Westin Harbour Castle Hotel Toronto, Canada
2024-11-10
Deidra Dionne
Vice President, DAZN Canada
Deidra Dionne is the Vice President of DAZN Canada, a role she began in July 2024. As a senior commercial leader, she is responsible for overseeing the company’s P&L and driving DAZN’s growth strategy in Canada—managing key relationships with rights holders and leading the execution of all commercial agreements. Prior to joining DAZN, Deidra served as Head of Business Affairs at Sportsnet, where she oversaw the network’s billion-dollar sports portfolio, focusing on commercial growth and strategic planning. A two-time Olympian in Freestyle Skiing Aerials, Deidra captured a bronze medal at the 2002 Salt Lake City Games.