Leading Edge Strategies for Managing and Marketing the Business of Sport
The 16th Annual PrimeTime Sports Management Conference and Trade Show
November 12-14, 2023 Westin Harbour Castle Hotel Toronto, Canada
President – Canadian Hockey League
Dan MacKenzie is the first full – time President of the CHL. He has revamped the CHL’s broadcasting situation and established a new partnership with TSN, RDS and CBC. Before becoming President of the CHL, Dan had spent over 20 years with NBA Canada. During his time with NBA Canada, he increased the NBA presence using television, advertising, social media and community involvement. He also oversaw events such as the NBA All-Star Game in Toronto. He holds a Master’s degree in Sports Management from the University of Ohio, a Bachelor of Commerce degree from Brock University, a Bachelor of Education degree fromMcMaster University, and is also a graduate of the George Brown Sport and Event Marketing Program.