Leading Edge Strategies for Managing and Marketing the Business of Sport
The 15th Annual PrimeTime Sports Management Conference and Trade Show
November 10-12, 2022 Westin Harbour Castle Hotel Toronto, Canada
Vice President of Business Operations, MLSE – Toronto Argonauts & Toronto FC
Chris Shewfelt has now been working at MLSE for over 20 years. Currently, he is their Vice President of Business Operations, where his primary responsibility involves providing the Toronto FC and Toronto Argos with a vision and strategic direction for MLSE’s sales and marketing teams to follow on a day-to-day basis. Prior to this position, he was the Senior Director of Global Partnerships for nearly five years. In this position, he led the team that achieved the most partnership revenue in the NHL, the highest partnership retention rate in the NBA, and won the 2013 & 2014 MLS Partnership Activation Award. Chris also played an instrumental role in securing long-term partnership agreements for MLSE properties with key brands such as Canadian Tire and Ford of Canada.