Leading Edge Strategies for Managing and Marketing the Business of Sport
The 18th Annual PrimeTime Sports Management Conference and Trade Show Presented by MLSE
November 2-4, 2025 Westin Harbour Castle Hotel Toronto, Canada
2024-11-10
Brian Cooper
President & CEO – MKTG Canada
Former President – Toronto Argos
Former Vice-President – MLSE
Brian Cooper has over 25 years of experience in a variety of executive positions throughout the sports and entertainment industry. Currently, he is President and CEO of MKTG Canada, formerly S&E Sponsorship Group, a leading sponsorship agency in Canada. Cooper is also a board member of Canada Basketball, the Hockey Canada Foundation and the Stratford Festival. Other previous roles include Vice President of Business Development and Operations at MLSE and President of the 1991 Grey Cup winning Toronto Argonauts. The Globe & Mail has previously named Cooper one of the top 25 most influential figures in Canadian sport.