The 18th Annual PrimeTime Sports Management Conference and Trade Show Presented by MLSE
November 2-4, 2025
Westin Harbour Castle Hotel
Toronto, Canada
Steve Violetta acted as the Senior Vice President of Business Affairs for the Detroit Red Wings from 2007 to 2011. He was responsible for directing al day-to-day business areas for the team. His major focus was to define the Red Wings strategic direction with emphasis on revenue generation, customer service and all areas of marketing. Violetta specializes in strategic planning, brand management, and revenue stream and sponsorship evaluations.