Leading Edge Strategies for Managing and Marketing the Business of Sport
The 15th Annual PrimeTime Sports Management Conference and Trade Show
November 10-12, 2022 Westin Harbour Castle Hotel Toronto, Canada
CEO – KAGR (New England Patriots, New England Revolution, Gillette Stadium)
Jessica Gelman is the CEO of KAGR. KAGR is the owner of the New England Patriots, the New England Revolution, and Gillette Stadium. Prior to becoming CEO, she served as the Vice President of Customer Marketing and Strategy; a key strategic and operational advisor to the Executive Management Team of the New England Patriots, New England Revolution, Gillette Stadium and Patriot Place. Her responsibilities included; overseeing analytics for the Revolution and the Patriots, where her strategic findings played an essential role in the customer marketing functions, ticketing, and local and international business development for Kraft Sports properties.