Leading Edge Strategies for Managing and Marketing the Business of Sport
The 15th Annual PrimeTime Sports Management Conference and Trade Show
November 10-12, 2022 Westin Harbour Castle Hotel Toronto, Canada
Director of Licensing and Associate Counsel – National Hockey League Players’ Association
Adam Larry has been with the National Hockey League Players’ Association (NHLPA) since January of 2006, following the 2004-05 lockout. Larry’s main role at the NHLPA is negotiating and maintaining licensing agreements from a legal and business perspective, with as many as 60 licensees. Larry also oversees a team involved in many nonlabour-related duties. He manages the files related to licensing, corporate sponsorship, digital business, international affairs and the NHLPA’s charitable wing.