Senior Vice President of Business Operations – Toronto Argonauts and Chief Operating Officer – 104th Grey Cup Festival
Sara Moore is the current Senior Vice President of Business Operations for the Toronto Argonauts and the COO of the 104th Grey Cup Festival. Previously, she served as the Vice President of Marketing for the Canadian Football League (CFL) from 2011-2015. In that role she was responsible for all league events and for the development and execution of all the league’s marketing programs. She also serves as a member of the CFL’s Executive Management Team. Before accepting her position with the CFL, Moore held leading positions at Mobilicity, Yahoo! Canada, Alliance Atlantis Broadcasting and Rogers Wireless.