Leading Edge Strategies for Managing and Marketing the Business of Sport
The 12th Annual PrimeTime Sports Management Conference and Trade Show
November 17-19, 2019 Westin Harbour Castle Hotel Toronto, Canada
President & Chief Executive Officer – Canada Basketball
Michele O’Keefe is the President & Chief Executive Officer of Canada Basketball. In her role, O’Keefe is responsible for overseeing the day-to-day operations of the organization, which includes performance, domestic development, communications and marketing, coaches education, and general administration. O’Keefe was most recently Executive Director of Canada Basketball for three years, where she played an integral role in bringing the 2015 FIBA Americas Women’s Championship to Edmonton, AB. In addition to her responsibilities as President & CEO, O’Keefe is a member of the FIBA Central Board and the first Vice President of FIBA Americas.