The 12th Annual PrimeTime Sports Management Conference and Trade Show
President – adidas Group Canada
Michael Rossi is the President of adidas Group Canada. Prior to joining adidas in 2014, Rossi was the Vice President of Reebok Canada from 2012 to 2014 and Director of Sales, National Accounts from 2009 to 2011. Rossi also has experience working for brands such as Nestle Canada, Roger Edwards Sport, and the National Hockey League. In May 2015, George Brown College and the Globe & Mail recognized Rossi as one of the ‘5 to Watch’ in the Canadian sports industry. This program recognizes five leaders annually under the age of 40 in the Canadian Sports Business industry.