Leading Edge Strategies for Managing and Marketing the Business of Sport
The 14th Annual PrimeTime Sports Management Conference and Trade Show
November 14-16, 2021 Westin Harbour Castle Hotel Toronto, Canada
More details coming soon!
Keith Pelley
President – Rogers Media
Pelley has served as President of Rogers Media since September 2010. Prior to joining Rogers, Pelley was Executive Vice-President of Strategic Planning at CTV and President of the CTV/Rogers Olympic Consortium. Previously, Pelley was the President and CEO of the Toronto Argonauts and the President of TSN.
Pelley’s leadership played a significant role in negotiating Rogers’ 2014 multi-billion dollar contract with the NHL, giving Rogers the national rights to broadcast games for twelve years.