Leading Edge Strategies for Managing and Marketing the Business of Sport
The 15th Annual PrimeTime Sports Management Conference and Trade Show
November 10-12, 2022 Westin Harbour Castle Hotel Toronto, Canada
Senior Director – Marketing, B2B, & Sports Partnerships, Canadian Broadcasting Corporation (CBC)
Jim Kozak was the Senior Director of Marketing, B2B & Sports Partnerships for the CBC from 2014 to 2016. He was responsible for overseeing CBC’s sales for the 2014 Olympic Games and FIFA World Cup, as well as the 2015 Pan-Am Games and 2016 Olympic Games. Before joining the CBC, Kozak worked at Kraft Canada where he was responsible for creating unique and integrated marketing platforms and developing annual strategic business plans. In May 2014, George Brown College and the Globe & Mail recognized Kozak as one of the ‘5 to Watch’ in the Canadian sports industry. This program annually recognizes accomplished Canadians under the age of 40 in the sports business industry.