The 12th Annual PrimeTime Sports Management Conference and Trade Show
Vice President & General Manager – NBA Canada
Dan MacKenzie is the Vice President & General Manager at NBA Canada. In this role, MacKenzie is responsible for the growth and development of the NBA’s Canadian business through various platforms including television, digital media, marketing partnerships, and many others. MacKenzie began his career in 1998 with NBA Canada before moving to Paris, France to organize the NBA Europe Games in 2003. He then served as the Senior Marketing Manager at The Sports Network (TSN) before returning to NBA Canada as the Director of Marketing in 2004. MacKenzie was an active member of the leadership group that organized the NBA All-Star Weekend in Toronto in 2016.