The 12th Annual PrimeTime Sports Management Conference and Trade Show
Senior Director, Global Partnerships – Maple Leaf Sports and Entertainment
Chris Shewfelt is the Senior Director of Global Partnerships at Maple Leaf Sports and Entertainment (MLSE). He is responsible for managing significant projects such as naming rights and jersey negotiations, department research, and top-5 category partnerships. Shewfelt played an instrumental role in securing long-term partnership agreements with key brands such as Canadian Tire and Ford of Canada for MLSE properties and was the Partnerships Projects Manager for the BMO Field expansion. Shewfelt leads a team that led the NHL in partnership revenue, led the NBA in partnership retention, and won the 2013 & 2014 MLS Partnership Activation Award.