Leading Edge Strategies for Managing and Marketing the Business of Sport
The 12th Annual PrimeTime Sports Management Conference and Trade Show
November 17-19, 2019 Westin Harbour Castle Hotel Toronto, Canada
President and Alternate Governor – Toronto Maple Leafs
Brendan Shanahan is President and Alternate Governor of the Toronto Maple Leafs where he oversees all team operations. Shanahan played 21 seasons in the NHL from 1987-2009, after being drafted second overall in the 1987 NHL Entry Draft by the New Jersey Devils. His accolades as a player included being named an All-Star eight times, winning three Stanley Cup championships with the Detroit Red Wings, and being the recipient of the King Clancy Memorial Trophy in 2003. Representing Team Canada on the international stage, Shanahan won a gold medal at the 2002 Winter Olympics and the 1994 World Championships. Prior to joining the Toronto Maple Leafs, Shanahan was the NHL’s Chief Player Disciplinarian from 2011-2014, where he created the league’s player safety department. He was also the league’s Vice President of Hockey and Business Development where he introduced new initiatives, including the revitalized format of the NHL All-Star game with the player draft.