The 12th Annual PrimeTime Sports Management Conference and Trade Show
Senior Director, Digital – Sacramento Kings
Andrew Nicholson has worked with the Sacramento Kings since 2006 in various positions. As the Senior Director of Digital, he oversees long-term strategy, content, and engagement for the Sacramento Kings’ in the online/mobile/social space. As leader of the Digital department, he is also responsible for the integration of all facets of the Kings’ business platforms into ongoing, interactive communication with Kings fans. Before arriving in Sacramento, Nicholson served as an intern and a part-time team member for Phoenix Suns TV and Digital respectively. Nicholson studied psychology and journalism at the University of Arizona and earned his degree in 2005.