The 12th Annual PrimeTime Sports Management Conference and Trade Show
Senior Director, Sponsorship Marketing & Strategy – CIBC
Andrew Greenlaw is the Director of Sponsorship Marketing and Strategy for CIBC. Before Greenlaw’s position with the CIBC, he worked at Lloyds Banking Group in London, England where he held responsibilities for the Olympic and Paralympic Torch Relays. He was also the Marketing and Sponsorship lead for the Vancouver 2010 Olympic and Paralympic Torch Relays, where he is best known for creating and playing a lead role in executing the Red Mittens initiative, which raised more than $12 million for Canadian athletes and painted the country red with patriotism.