Leading Edge Strategies for Managing and Marketing the Business of Sport
The 12th Annual PrimeTime Sports Management Conference and Trade Show
November 17-19, 2019 Westin Harbour Castle Hotel Toronto, Canada
President & CEO – Toronto Argonauts
Michael Copeland is the current President and CEO of the Toronto Argonauts. Previously he was the President & COO at the CFL where he was responsible for the league’s strategic planning, finance, sponsorship, licensing, legal, football operations and administrative functions. In addition, he managed several important initiatives for the CFL, including the establishment of a new salary cap system, a new broadcast and digital rights agreement and the launch of instant replay.
Copeland played an important role in negotiating new collective bargaining agreements with the players’ association, including the introduction of the CFL’s first drug testing policy. He led negotiations between the CFL and CFLPA, helping to ratify a new collective bargaining agreement and preventing a player strike.